The London Muslim Lifestyle Show

There were over 200 exhibitors participating in the event, from food to modest fashion, charity and other lifestyle sectors. The event ran for two days and tickets sold out on both days.

Exhibiting Stall
RFSI hired a stall in a prime location at the venue which secured great access to human traffic. Our stall promoted RSFI, C-THRU and the Quran competition through roller banners used to structure the stall together with printed marketing material and promotional items. The stall was very visual, elegant and eye-catching and was successful in attracting visitors.

Marketing Collateral
The stall had a collection of leaflets and giveaways which included branded trolley rings, coasters, draw-straw bags with C-THRU branding and baseball caps. A huge number of people were seen walking around the venue with the bags and caps therefore raising the profile of the project. This was evident as we had many visitors coming to the stall who had seen others with the paraphernalia enquiring at the stall for more information about our projects.

Visitor Registration
Visitors approaching the stall and showing interest to know more about RSFI were also asked to fill out registration forms to give RSFI permission to contact them with RSFI newsletters and information or promotion of other RSFI projects. We managed an impressive 125+ registrations completed over the 2 days’ event with some even registering their interest to become RSFI or C-THRU volunteers.

Development Opportunities
The exhibition provided opportunities to identify other important and prestigious organisations who provide services to the same target audience. The event also helped the team learn more about upcoming events which could be considered to join or participate in.

The event also enabled great connections with numerous key people from the different walks of life, including a service user of a previous RFSI young leader’s project who attributes his success to his involvement with RSFI at some point previously; Quran competition attendees, on top of many others in the different industries like fashion, charity, investment and law firms, other charities and many more.

Overall, the feedback on the stall was overwhelmingly positive. Many people showed great interest in C-THRU and identified that there was a need for the project. There was great interest in the Quran Competition especially from Arabic and Quran schools who showed great interest to let their students know about the competition and their students enrol to test their levels.